PETIT H fait son cinema
For its Petit h sale in Geneva, Maison Hermès has for the first time invited HEAD – Genève Master in Spaces and Communication students, to create the showcase for its collection under the direction of Alexandra Midal.
The set design reinterprets the technical codes of studios: the window displays adopt the 16:9 ratio of technicolour Hollywood films; the shape of the tubular structures draws a text box that resemble title cards in silent films; and the omnipresent blue tones cover surfaces as in special effects studios.
In the hallway, thanks to this inlaying process and by echoing the animation in the window displays, visitors see themselves immersed in the fluffy and abstract stretches of a film.
In the frame of this project I made part of the scenography design group been on charge of the 3D modeling, model building and research prototype of the shelves system, podiums, vitrines and exhibition surfaces where the petit h were eventually placed, as well with the 3D rendering of the "Petit H" precious objects.